Marketing your message should be ongoing if you want to run a successful and profitable
business. I know that might seem an obvious statement, but some of the actions of many small business owners indicate otherwise. Many will build a website, create a promotional flyer for social media, attend a few networking events, and then wait for customers to come to them.
Unfortunately, effective marketing rarely works that way. Consistency is the key to keeping your pipeline full of good high-quality leads that you can work on converting into paying clients. At the same time, it does not have to be an all-consuming effort.
Here are four ideas for continuously moving your marketing forward:
1. Study marketing trends and ideas:
There is no shortage of resources to help you with your marketing efforts, including books,courses, groups, etc. Look for the ones that offer proven, hands-on strategies and tactics andnot get-rich-quick schemes.
2. Form or join an accountability or mastermind group:
Get involved with like-minded individuals who care more about your success than theirs and intentionally hold each other accountable. This is not just a group of friends who will tell you what you want to hear but instead support you and hold your feet to the fire as it relates to your actions and results.
3. Attend business events and workshops regularly:
If you go and participate fully, you will often get just as much from the other participants as you will from the talk itself. Brainstorm with those you meet to find out what works for them in their business.
4. Develop a marketing mindset:
Sales can sometimes be scary if you are uncomfortable with selling. Potential customers will pick up on your fear and uncertainty and may refuse to buy. Instead of thinking about selling as an awkward act, change that mindset and try telling the story around your offer to let people know how your product solves their problem.
A recommended suggestion is to get support from a business or marketing coach. They will help you focus, set goals, prioritize, create action plans, and implement strategies for marketing your message. In addition, knowledge-based courses, workshops, seminars, and masterminds are
some of the best investments you can make in yourself and your business. The points listed above and additional support from mentors and subject matter experts can help you shift your mindset and make marketing the major priority it should be so your business can grow!